Archives For E-mail Marketing

Email Marketing: How To Get More Email Click Throughs On Your Email Campaigns

Email marketing is a form of direct marketing wherein the business uses electronic mail (popularly known as email) for marketing efforts. In a broad sense, every email sent to a prospective and an existing customer can be considered email marketing.

Email marketing is hugely popular all over the world as it is quick and effective. Businesses in the United States alone have spent $1.51 billion on email marketing in 2011.

The challenge for a marketer is to get more click throughs on their email campaigns. Here are some tips on how to achieve this.

In today’s competitive world, many people, things and events occupy an average human being’s mind space. The chances of the person opening your email are more if you send it twice.

While resending the email, it is advisable to send to only those who would not have opened the first email. Change the subject line. It is a good idea to add a note which says something like “In case you have missed the first message…” Or you may emphasize on a different benefit. It is a good idea to send on a different day of the week.

People all over the world endeavor to get the best bargain while purchasing anything. It is an inherent human quality. It is advisable to use the word “FREE” in your email campaign. This is a powerful word, which generates more click throughs.

Keep your message short and to the point. People do not have time to go through lengthy messages. A study showed that shorter copy for the main call-to-action ensured that the secondary link offers gained more attention.

A study conducted by Bitly (a URL shortening and bookmarking service company) found that links have a half life! Half life is the amount of time at which a link will receive half of the clicks it will ever receive after it has reached its peak.

The half life of a link on Facebook is 3.2 hours and on Twitter is 2.8 hours. To make the most of the social media, tweet (and post to Facebook) the link of your latest email campaign after you email the message.

It is a good idea to retweet and repost the same after around three hours. A study shows that the second chance social posts generate an additional 50 percent clicks. But you should not overdo it.

It is a good idea to use an autoresponder to send automated follow ups. You only need to create informative message series once. Your autoresponders will do the rest month after month, year after year; sending out automated follow-ups.

Autoresponders are usually used to follow up with new list subscribers, new customers, repeat customers, new prospects, abandoned shopping cart cases and people who would have showed interest in specific products.

The more the autoresponders (that send out follow up messages targeted to specific topics), the more that click throughs. Many autoresponders are available on the internet.

By incorporating the above-mentioned guidelines into your email marketing strategy, you can be assured of high email click through rate.

 

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Email Marketing: How To Get More Email Click Throughs On Your Email Campaigns

 

Simple Tips And Effective Email Marketing Strategies

Have you heard of email marketing, but you do not know what it entails? You are not alone. Many people are not really familiar email marketing. That is about to change for you. In the following article, you will be given methods to assist you in effectively using email marketing to your advantage.

An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.

Don’t include the use of newsletters in your email marketing campaign. You can send the people on your opt-in list relevant emails about particular topics instead. You will attract more people when they know that they will only be receiving information that they are interested in, and that they will not have to sift through an entire newsletter to get it.

If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.

Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.

Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.

To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.

In all your emails, you need to use a call for action. The emails you send should directly tell the recipients what they should be doing. Be sure that any links you have in your emails are easily found and explain how they are to be used. Consider including your call to action at both the bottom and top of your email for ease of use.

You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.

Develop a list that specifically targets your customer’s preferences and needs. This is done by getting your best customers, along with their contacts and friends, to receive your mailing list. One way to target your list while also giving your messages more weight is to give your emails the feel of insider, exclusive information available only to subscribers.

Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.

Have an exit strategy for customers that stop responding to your mailings. If a customer is no longer interested in the products you have to sell, they’re going to be irritated and even angered by continued contact. Determine a number of messages or a length of time that you’ll keep sending messages, then if the customer doesn’t respond, remove them from your mailing list.

You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.

One way to demonstrate your respect for your email subscribers is to ask them to confirm their subscription after a certain amount of time. They will appreciate it if you ask them, after six to nine months, if they still want to receive your emails. You can even use the occasion to remind them of the value you have provided for them over the past months.

Make sure that anyone who opts-in through your website confirms that before you start sending emails. Make it simple for people to change their minds about joining your list. You may think you will lose business this way, but unwanted emails will not garner you business and could end up getting you reported for misuse.

Keep your messages simple and to the point when using email marketing. People are very busy and do not have time to read through more than a couple paragraphs to figure out what you are trying to say. Condense your message to a few short paragraphs, and stay focused on your main message.

In conclusion, you probably came to this article because you were curious about email marketing and what it entails. Now that you have read the above information, you are on your way to becoming an email marketing expert. You may find that this technique really helps your business or product.

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Simple Tips And Effective Email Marketing Strategies